Advertising campaign using AI tools
WILD ESSENCE
About project: WILD ESSENCE is a bold, forward-thinking skincare brand that embraces innovation, challenges, and new technologies. It offers natural cosmetics for women, combining high-quality ingredients, effective formulas, and a fearless, modern approach. WILD ESSENCE stands out for its authenticity, attention to detail, and a vision that blends the best of nature with cutting-edge solutions — delivering products that are clean, powerful, and beautifully designed.
My role in the project:
I was tasked with designing a new advertising campaign that would reflect the brand’s essence while aligning with today’s digital and aesthetic trends.
With WILD ESSENCE being so open to modern tools and visual experimentation, I developed a concept deeply rooted in the spirit of the times — using the potential of new technologies and creative tools. The campaign was based on AI-generated visualizations, all crafted by me, to create a striking blend of natural beauty and futuristic visuals.
The project included:
Advertising banners – designed for both print and digital platforms, with a cohesive and bold visual identity.
Product labels – featuring a softer, more organic design that highlights the natural and clean nature of the formulas.
Product catalog – a clean, elegant showcase of the brand’s range, philosophy, and ingredients.
Social Media graphics – a series of visuals tailored for various platforms to build a consistent and modern brand presence online.
Product labels – featuring a softer, more organic design that highlights the natural and clean nature of the formulas.
Product catalog – a clean, elegant showcase of the brand’s range, philosophy, and ingredients.
Social Media graphics – a series of visuals tailored for various platforms to build a consistent and modern brand presence online.
The project successfully merged technology and authenticity, perfectly aligning with WILD ESSENCE’s values — a brand that looks to the future while staying grounded in nature.
The project is new and not yet available online.
