Brand design
Kapek Candles
About project: As part of an original design project, I had the opportunity to create a complete brand identity and strategy for a new company specializing in handcrafted, 100% natural soy candles. The project included:
Logo – I designed a minimalist yet distinctive logo that reflects the natural, handmade essence of the products. It works well in both full and simplified versions, making it versatile for various formats such as stickers, packaging, or stamps.
Business Cards – Created with attention to detail and printed on eco-friendly textured paper to emphasize the artisanal feel of the brand. The layout is clean, with a muted color palette that enhances the professional and cohesive look.
Social Media – I developed a set of consistent templates for social media posts and graphics, allowing the brand to present products, behind-the-scenes moments, and inspirations in a visually appealing way. The color scheme, typography, and layout are fully aligned with the brand’s identity.
Thank You Cards – Designed elegant and personal cards included with every purchase. A short, heartfelt message helps build a stronger customer connection and enhances the unboxing experience.
Stickers – I created sticker designs for product packaging and candle jars – including branded stickers with the logo and informational labels (e.g., scent name, limited edition). All elements were designed to be visually consistent and recognizable.
Product Catalog – A clean, beautifully designed product catalog, available both digitally and in print, showcasing product photos, scent descriptions, ingredients, and the brand story. It serves both individual customers and potential business partners.
Brand Strategy: I also developed the entire brand strategy from scratch – defining the brand’s mission, values, and voice, selecting a color palette, typography, and creating visual guidelines. The brand was crafted to feel close, authentic, and rooted in quality and craftsmanship. Every touchpoint – from a social media scroll to the moment a customer opens their package – was thoughtfully designed to feel warm, natural, and special.
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